Search Engine Optimization (SEO)
What is SEO? SEO is all about making sure the search engines understand what your website is about, and making sure your website appears when potential customers are searching for answers on Google.
Google uses over 200 ranking factors to determine where a site can show up in search results. If you have a website and haven’t invested in SEO, it’s likely your site won’t appear in the right places online that will generate the most revenue for your business.
General SEO
There are lots of techniques for getting a page to rank, but it’s important to start with the basics. We go through your site and make sure all the right On-Site Optimization steps are done.
Local SEO
Local SEO is the process of optimizing your website so that you can gain higher local search rankings, which is critical to the success of a brick-and-mortar business. If you have a physical location and you’re not investing in Local SEO, you’re losing business to your competition.
Paid Ads
When you don’t have the time to wait for and SEO campaign to take effect, you are looking for a speedy infusion of revenue, or you have a specific promotion to put in front of a select group of people, the right paid ad campaign can be the perfect solution.
However, self-managed paid campaigns can be a recipe for disaster. There’s a proper funnel from the channel where the ad is run, to the ad, to the landing page, etc. all the way to how the offer is getting redeemed. The details matter, and your time is better spent reviewing the ads and targeting for how they fit your brand vision, not managing the minute details of the campaign.
Let us manage those details for you, and we’ll craft management-level reports that will tell you what we spent, what we earned, and how to grow campaigns for maximum revenue.
