Jon Taffer hosts one of our favorite shows called “Bar Rescue”, and when you touch as many businesses as he does you can’t help but have your finger on the pulse of the industry.
What he says about Millennials not responding as well to traditional (tv, radio, print) advertising rings true to us and what we’re seeing. How do you put your bar or restaurant in front of someone on their phone? That’s where the money is being made.
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