Jon Taffer hosts one of our favorite shows called “Bar Rescue”, and when you touch as many businesses as he does you can’t help but have your finger on the pulse of the industry.
What he says about Millennials not responding as well to traditional (tv, radio, print) advertising rings true to us and what we’re seeing. How do you put your bar or restaurant in front of someone on their phone? That’s where the money is being made.
Local SEO is the way marketing companies get local businesses noticed by potential customers in their own region. While it would be nice, it would do little good for the small, family owned bagel shop on the corner in South Denver to be found by a ton of people in New York. The question… Continue Reading
We all use social media pretty much on a daily basis. We use it to update people about our lives and to see what other people are doing in theirs. We use it to make plans, coordinate events with friends, and even promote events and causes to people we don’t even know. Why then, with… Continue Reading
The Restaurant industry is extremely competitive. Chefs and owners are constantly opening new, innovative establishments that push diners’ tastebuds beyond their imaginations. With the sheer volume of competition, particularly in foodie towns like Denver, Boulder, and everything in between, there is a dire need for good restaurant marketing. It is extremely important to find… Continue Reading
Small businesses often do not even have a marketing professional on staff, or one person who has a lot on his or her plate. Therefore, social media is sometimes overlooked. Even if it isn’t overlooked, it can be difficult to keep a constant social media presence and still maintain an effective marketing strategy. An internet… Continue Reading
We are very excited to announce that starting in November, Vertivine will be giving 1% of total monthly earnings to Share Our Strength. The organization’s No Kid Hungry initiative is working to end childhood hunger and malnutrition in America. The fourth item on Vertivine’s Mission Statement is “Give Back,” and while we are still a… Continue Reading
Influencer marketing means creating mutually beneficial relationships with a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Read this guide to get a better grip on how to be successful at Influencer Marketing. Influencers: Influencers create content that is relevant to your brand and… Continue Reading
A leaner, more flexible SEO firm. What does the word “Firm” in the term SEO firm really stand for? Traditionally, it brings to mind certain images. Most people will think of something like a law firm. The word “firm” also brings with it a sense of professionalism; a place where one can find the reliable… Continue Reading
How Google’s Panda affects SEO. SEO experts work hard at staying abreast of the programs that search engines use to rank websites. The latest and greatest from Google, the search results algorithm called Panda, rolled out in February of 2011. It was designed to get “high quality” sites back to the top of the search… Continue Reading
How does thin content relate to SEO? In our article on Google’s Panda, we mentioned thin content as it relates to SEO. If you were to look up just what this means, you would get a variety of answers, some much more technologically complicated than others. But basically, thin content is bad content, and following… Continue Reading
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